Marketing choices: What’s essential

Over the years, I’ve worked with many business owners through my advising duties at Chemeketa’s Small Business Development Center. My clients often ask, “What marketing will work best?” They usually start with a website, (yes, it’s essential), but what’s next?

Marketing is not about what you’re selling, or how long you’ve been in business, or how you make what you sell. All those things might matter, and can . . .

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