The Salem-Keizer Campesinos (Volcanoes) will take the field for the first time in 2020 with perhaps one of the most unique uniforms in all of baseball.
Salem-Keizer’s “Campesinos” moniker pays tribute to the collective contributions of farm workers throughout the region that established Oregon as one of the leading agricultural areas in the United States.
The Volcanoes were selected by Minor League Baseball as one of 22 teams across the country to join their Copa de la Diversión program beginning this summer. "Copa de la Diversión," or "Fun Cup," is a season-long series specifically designed to embrace the culture and values that resonate most with participating teams' local U.S. Hispanic/Latino communities.
The on-field uniform features a bright yellow/gold jersey with the Campesinos’ customized font prominently across the chest.
Sleeve patches will adorn each sleeve featuring the Campesinos primary logo and Señor Campo in the fertile fields of the Willamette Valley with the forests and mountain ranges in the background all within the outline of State of Oregon.
A tip of the sombrero with the Volcanoes’ plume accents the logo. A stylized number will adorn both the front and back of the jersey.
Perhaps the most unique feature will be the customized uniform pants modeled by Rawlings Sporting Goods to appear like denim blue jeans to honor the hard work of the Campesinos.
The two-tone hats feature the bust of Señor Campo strikingly displayed by New Era Cap against the hats black crown and bill contrasted by the yellow/gold rear and side panels.
Copa de la Diversión is designed to be an organic outreach program with the intent to bridge the gap between the Latinx community creating a decidedly more inclusive environment in the stadium and in the community. Promoting and supporting the Hispanic culture in their ballpark, on specific nights – the Volcanoes will adopt a new identity themed around aspects of the Latino heritage that reflect both the spirit of the club and the community they represent.
Sporting the vibrantly colored uniforms and new logos, the Campesinos will take the field to Spanish music while fans will enjoy food, games and special guests that celebrate the Hispanic culture.
The first opportunity will be Sunday, June 21, which is Father's Day. Additional Campesinos dates have been selected om Sunday’s July 5, July 26 and August 16 and Saturday’s August 8 and September 5.
Minor League Baseball reports that attendance saw crowd’s 24.4 percent larger on Copa de la Diversión Nights in 2019 and the new logos, unlike anything most Minor League teams had ever attempted before, became a merchandising sensation.