By ERIC A. HOWALD
Of the Keizertimes

New clients at Cherry City Waxworks usually have two pressing concerns: how much is it going to hurt, and taking off their pants in front of strangers.

Owner Jazmyne McMillen and her staff try their best to allay fears of the former, as for the latter, “All of us have a lot of experience and knowledge and we take things that might be out of the ordinary in stride.”

McMillen opened Cherry City Waxworks’ second location at 4833 River Road North on June 1, and business is already growing ahead of pace.

“I’m very happy with how well it’s done. We had a lot of clients in Keizer say they wished we were closer and it’s been a good decision to open here,” McMillen said.

Cherry City Waxworks offers waxing from brows to toes and everything in between. Prices start at $20 for brows and range up to $70 for a full Brazilian bikini wax. Regular customers get a discount on Brazilian bikini waxing as long as they return for a follow-up appointment within six weeks.

Hours are Monday through Thursday 9 a.m. to 6 p.m., Friday 9 a.m. to 1 p.m., and Saturdays 10 a.m. to 3 p.m. Appointments can be booked online at cherrycitywaxworks.com or by calling 503-385-8337. McMillen said her entire staff puts an emphasis on being on time with their appointments.

McMillen started her career as a hair stylist and waxer, but spotted the opportunity to focus on body waxing after moving to Salem. She opened her first location almost seven years ago. After making the decision to open a Keizer location, she struggled to find the right space on River Road, but fell in love with the new shop on-sight.

“I walked in and I knew I was taking it. I was actually looking for something smaller, and I wasn’t finding what I wanted,” she said.

The company has added two additional receptionists and two body waxers to accommodate an expanded clientele.

McMillen said clients of all types are welcome at Cherry City Waxworks and no one should feel uncomfortable about falling outside mainstream ideas of body image.

“Our typical clients are 35 to 40 years old and married with two kids. We also have a lot of couples who use our service. We don’t look at you and judge you for what you look like,” McMillen said. “The vast majority of our customers end up saying it isn’t as bad as they thought it would be.”