Keizer Chamber seeking to reignite holiday parade

By ERIC A. HOWALD Of the Keizertimes The Keizer Chamber of Commerce is picking up the torch of the holiday lights parade. “The chamber has gotten a lot of calls since it was announced that the holiday parade was ending and we sat down with the board a couple of weeks ago and had a long discussion about whether or not we wanted to take it on. In the end, we decided to do it,” said Scott White, president of the Keizer Chamber of Commerce board of directors. The Keizer Holiday Lights Parade sponsored by the Keizer Chamber of Commerce and the City of Keizer already has a date – Saturday, Dec. 10 – but organizers are now scrambling to bring everything else into alignment. At the top of the list for the event is engaging businesses along River Road North. White said several local business owners are already planning to use their parking lots to reach out to customers, but more are welcome. “We are assembling a team to blanket River Road businesses to try and get them engaged in what is happening. We want the focus to be on small business, and that may mean a food stand or something else, but we are welcoming even non-Chamber members to participate,” White said. Prices for entry into the parade are the same as those for the Iris Festival parade: $35...

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