To the Editor:

Let’s admit it: Donald Trump has an uncanny skill for branding and marketing. How else do you explain the personality cult that has grown significantly around his campaign, except by looking at his expertise as the CEO of a notable company? He is, as are his supporters, under the impression that his success in various business ventures is proof of how he’s a winner who makes great decisions with minimal downside, yet anyone with an objective eye can see that he’s just as capable of mistakes as the rest of the imperfect human race.

Granting that not all bankruptcies are the same, it is difficult to ignore the fact that Mr. Trump has, as a business executive, declared bankruptcy multiple times over the years. One on its own is easy enough to explain away, but after two a person has to wonder if perhaps the executive(s) running the company might be more foolish than they would have us believe. Trump says “our leaders are stupid,” but his own record as a businessman—his main selling point—should raise a few questions about whether he wouldn’t be yet another political buffoon whose rhetoric proves to be, in the end, nothing more than clever campaign Kool-Aid.

A final note on his finances: Self-funding seems great, but to suggest it’s indicative of his sincerity is to ignore the common theme of his life and career—his base instinct is self-protection and interest. Sometimes those are good things, yet, as fickle in his character and beliefs as Trump has been, they make it difficult to truly discern between sensibility and expediency.  For my fellow Republicans, it’s entirely possible his conversion is true and full; I’m only saying that those who support him shouldn’t be surprised if “The Art of the Deal” came back to bite America in the end.

David Cheney
Keizer