Looking for a GOLD RUSH

By ERIC A. HOWALD Of the Keizertimes Studies show that NFL teams can earn up to $1 million more per game in merchandise, food and beverage sales if they can get their most dedicated fans to show up an hour early for games. The San Francisco 49ers think a pair of McNary High School alums is just the team to make that happen. Matt Watson and Dave Sjolin are the heads of two Portland-based firms who recently signed with the 49ers to develop a fan loyalty platform that will encourage fans to do everything from read articles about the team to ordering food from their seats. “It’s a next generation airline miles points system, but it also makes it into a game. We can use it to motivate people to do certain things, like get to games early or purchase their season tickets as soon as possible. In return, the fans will get points they can use to spend on other items within the 49ers’ offerings,” said Sjolin, owner of Desja Logic. Sjolin, a software engineer, is handling all the coding for a new mobile app that will allow fans to take advantage of the loyalty system. Watson, owner of Watson Creative, and his team are making sure it looks nice and delivers a user-friendly experience. “We’re the ones making sure it has a clear message and directs behavior...

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