The Willamette Valley and Oregon lost an iconic businessman, philantropist and civic leader when Orville Roth suddenly passed away last weekend.

The man who founded Roth’s IGA market in Silverton with partner Herman C. Jochimsen in 1962 built his store into one of the most revered grocery chains on the West Coast.

Customers across the decades have enjoyed the Green Bow Tie Service that was all too rare in the retail industry. Orville Roth knew that people would pay a little more to experience excellent service.

He was a mentor to hundreds, if not thousands, of kids, many whose first job was as a Roth’s courtesy clerk.

Orville was a generous supporter of schools, children and community events across his market area.

He called himself Chief Courtesy Clerk—he was the face of the grocery chain,always recognizable with his shiny pate and signature green bow tie. Orville didn’t invent customer service, but he did perfect it for those lucky consumers who shopped at Roth’s.

Orville Roth’s legacy will live on in his customers’ hearts and shopping carts for year to come.