Salem-Keizer’s Chuckie Jones dives for first base, avoiding a pick-off attempt in a game last season. (File Photo)

Salem-Keizer’s Chuckie Jones dives for first base, avoiding a pick-off attempt in a game last season. (File Photo)

The Salem-Keizer Volcanoes’ 2013 kicked off Thursday with a game against the College All-Stars past press time, but the festivities will continue this weekend as the team faces the Hillsboro Hops in the three-game series  Friday, Saturday and Sunday.

In conjunction with the season kick-off, the club is offering several promotional events.

For the opening game of the Northwest League competition, the field will be renamed McLaran Field in honor of the recently deceased Mike McLaran, longtime director of the Salem Area Chamber of Commerce. McLaran was instrumental in the relocation of the Volcanoes from Bellingham, Wash., in 1997.  The 6:35 p.m. game will conclude with a fireworks display.

On Saturday, June 15, the club will offer free admission to all kids wearing Awesome 3000 T-shirts. It will also be Educator Appreciation Night and honorees of the 2012 Crystal Apple Awards will be honored alongside the 2013 graduates of McNary High School. Game time is 5:30 p.m.

On Father’s Day, June 16, the Volcanoes club will offer breakfast from 9 a.m. to noon in the Lava Lounge Sports Pub. Menu includes ham, eggs, biscuits and gravy, and carmel and chocolate pancakes. Coffee and juice is also included. Mimosas, champagne, wine, beer and a full bar will also be available. Cost is $8 for adults and $6 for children 12 and under.

After brunch, dads and their kids will be invited down to the field to play catch. Families can send photos of their fathers to and they will appear on the Jumbotron during the 5:05 p.m. game. There is no cost to have a photo displayed.

A new partnership with Keizer’s Big Town Hero will allow fans access to breaking news and scores in addition to the chance to win prizes. To sign up, fans text “bthbaseball” to 90210 to begin receiving messages for the upcoming season. At each home game, those involved in the program will be randomly drawn from within the system to receive prizes. Prizes will include, but are not limited to, Volcanoes tickets, Big Town Hero certificates, and more. Fans in attendance at each Volcanoes game will be eligible.

Last week’s story about opening day include a misstatement about Jerry Howard’s positions. He is senior marketing executive and director of game day operations. Jerry Walker, the club president, is also the general manager.