Walmart has launched a nationwide hunger-fighting campaign that could result in a $1 million infusion of funds into the Salem community. That is, if residents show their support by voting for Salem in the company’s Facebook campaign, and buying specially marked products at Walmart stores.
The Fighting Hunger Together Facebook campaign began April 9 and runs through April 30. The campaign, which allows voting daily, is designed to encourage the public to help Walmart select one community to receive $1 million and 20 runner-up communities to receive $50,000 to fight hunger. The funds will be distributed among several organizations in the most supported communities.
Marion-Polk Food Share, the regional food bank, recently received a $39,000 grant from Walmart that went toward food resource development activities. As one of Walmart’s partners, MPFS could potentially receive a portion of any awarded funds, but only if the community votes.
“We know the greater Salem area community has the capacity to rally behind worthy public causes,” said MPFS President Ron Hays. “The cause of fighting local hunger is certainly one that merits a groundswell of support and all it takes is a commitment to vote once a day.”
If MPFS were to have access to a portion of $1 million it would be in a position to implement strategic plans that would increase the local emergency food supply while offering job skills development opportunities that will help lift families out of poverty, Hays said.
As part of the program, select products in Walmart stores will help customers generate meals to feed hungry families across the nation. By purchasing those products, customers can give back to nonprofits fighting hunger.
The public is encouraged to check out Walmart’s in-store partnership and support the greater Salem area by voting for our community at apps.facebook.com/walmartfighthunger/profile/971.