Starting this October you’ll be able to buy fresh produce, meats and other grocery items at Keizer Station for the first time.
When the redesign is complete Target will offer what spokesperson Jamie Bastian called “a curated assortment” of “the fresh foods that top weekly shopping lists” – things like fresh packaged meat, produce like bananas, berries, lettuce and the like along with pre-packaged baked goods.
“Target’s new expanded food layout was created in response to research and feedback from guests who requested more fresh food selection in the convenience of their local Target store,” Bastian added. “Understanding and giving guests what they want is a key part of what makes this new layout so successful.”
The expansion means more products from Target-owned brands like Market Pantry, Archer Farms and Sutton & Dodge.
Besides more food options, Bastian said the chain is renovating other areas of the store like beauty, home, baby and shoes.
And the numbers seem to illustrate a successful strategy: Traffic and sales have jumped about 6 percent at stores with the new food lineup. The number of stores with the expanded food lineup have more than doubled, from 323 in July 2010 to 736 in July 2011. Nine Target locations in Oregon currently offer it.
“Our expanded fresh food layout is delivering strong results and incredible guest feedback,” Bastian added.