By JASON COX
Of the Keizertimes

Keizer will be the epicenter of a four-day motorcycle rally in July.

The Good Vibrations rally returns to the Salem-Keizer area July 14-17, but after serving as the sidecar in 2010, some of this year’s biggest events will be right here in Keizer.

Organizers are expecting hundreds of motorcyclists for the three-day event. Keizer Station will host the Good Vibrations Vendor Village, with live music filling the air, food and drink filling stomachs and all kinds of goodies on sale. LivFast Freestyle Motocross Shows are also on the lineup, where trained stunt cyclists jumped 40 to 50 feet in the air, often doing flips, before executing split-second landings.

Featured events in the Iris Capital include a concert and fireworks at Volcanoes Stadium, along with a motorcycle parade and poker run. Organizers hope to set a new Guinness World Record.

Keizer Renaissance Inn will be the host hotel, and activities are tentatively set all over the mid-Willamette Valley, including Town and Country Lanes, the Keizer Civic Center, Salem, Independence, Silverton, Dallas, Woodburn, McMinnville and at a host of local wineries.

“This year, (Keizer) has the kickoff party, two concerts, Vendor Village, the parade, and Town and Country Bowl has joined us for an event this year,” said Sherrie Gottfried, sales manager at the hotel.

Gottfried said the event pumped an estimated $500,000 into the local economy in 2010.

“Imagine what that could do for Keizer – more restaurant visits, more gas, the hotel will be booked completely, more (transient occupancy tax) funds,” Gottfried said.

It’s organized by Roadshows Inc., the same group who produces Street Vibrations in Reno, Nev. The more-than-750 VIP registrants in 2010 came from 63 Oregon cities and 23 Washington cities, along with British Columbia, California, Nevada, Arizona and South Dakota. Organizers said another 1,000 motorcycle enthusiasts enjoyed the event.

“I am thrilled that we are continuing and expanding our partnerships with Roadshows Inc. and the Good Vibrations rally,” said Mayor Lore Christopher in a press release. “There is truly no place like Oregon, and Keizer is proud to be a part of sharing ‘our’ Oregon with eager riders.”

A portion of proceeds from the event benefit the Juvenile Diabetes Association and the Christian Motorcycle Association.

Christopher attributed Keizer’s success in landing a bigger portion of the event to “location.

“Our location as it relates to Interstate 5, because we have such great visibility with Volcanoes Stadium and Keizer Station, is perfect for large events. Usually what promoters want is great visibility and you can’t do better than the main freeway running through the Willamette Valley,” Christopher added. “It helps River Road, it helps Keizer Station, it helps Salem, and it helps cities north, south east and west when you have people coming to spend money.”

For participants registration is $50, including VIP parties, free meals, shirt and ride pin, poker runs, two ride-in shows, bike competitions and parade entry. Registration materials are available at roadshowsreno.com or by calling 775-329-7469. Event is free for the public.