Day: March 14, 2011

“Moonwalking with Einstein” by Joshua Foer

“Moonwalking with Einstein” by Joshua Foer c.2011, The Penguin Press $26.95 / $33.50 Canada 320 pages By TERRI SCHLICHENMEYER Maybe your mother was right. When she said you’d forget your head if it wasn’t attached, she might’ve been onto something. You completely missed an important meeting yesterday. You’ve left vital documents at home on the counter (lotta good they’ll do there), you filed something yesterday but can’t find it now, and every morning is a mad scramble for hide-and-go-keys. And you forgot your lunch twice this week. Embarrassing? Can’t remember a thing these days? Maybe you need to step up your game. In the new book “Moonwalking with Einstein” by Joshua Foer, you’ll see how it’s done, times ten. Imagine life minus your smart phone, calendar, chime-reminders, online nudges, and sticky notes. What did we ever do without them? Author Joshua Foer says that, before the invention of inexpensive printing, memory wasn’t just everything – it was the only thing. People with prodigious memories were the Rock Stars of their time. So why can’t you – with all your gadgets and reminders – remember where you put that document? Why can’t you remember to grab your lunch on the way out the door? As it turns out, there’s a good excuse for your lapse. Psychologists say there’s a “curve of forgetting” that starts the second you learn something, and...

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G’day, mate, got a sec for the economics of the cane toads?

By ERIC A. HOWALD Of the Keizertimes The study of economics might strike a dull chord for most, but Linfield College student Julia Huffman could likely change their hearts after a single conversation. She might start by telling about Australia’s cane toad invasion. The poisonous amphibian was introduced to Australia to control insects in sugar fields. “The problem arises because all these beautiful snakes and lizards see the toad as easy prey and bite into one, but the reptile will be dead within minutes because of a defensive poison that cane toads have in their backs,” Huffman said. As part of a study abroad program at Linfield, the 2008 McNary High School graduate recently journeyed Down Under to gets hands-on lessons in material that might otherwise seem dry coming out of a textbook. “I did a cost and benefit economic analysis of the cane toad problem. They need to find a solution to cane toads, but the methods necessary are very costly,” Huffman, a business administration and economics major, said. “It is not efficient to simply kill them by hand, but using other methods like poison create many negative externalities. One of the externalities is that the poison does not only kill off the cane toads but harms other species as well.” On the trip, Huffman got to cuddle up with some of the snakes and reptiles that need...

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AT&T wireless store heading to Station

An AT&T authorized retail dealer is headed to Keizer Station. The store is part of a chain called Smart Wireless, but “we basically do the same thing” as a corporate store, offering the same packages, phones and service, said company president George Kalomiris. The store is taking over a 1,856 square foot spot at 6328 Keizer Station Boulevard, Ste. 101. He hopes to have the store open by mid-May. “Certainly for our grand opening we’ll try to do something promotional to make ourselves known,” Kalomiris added. The Keizer location will be the 10th in Oregon and the third in the Salem-Keizer area. He expects to hire about four full-time...

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